Online Marketing

One of the hottest forms of marketing anything online right now is through social media channels such as Facebook and Instagram, amongst others. Social media provides a near-direct avenue for reaching the masses, but it most certainly isn't a simple or easy thing to achieve saturation, especially when we're talking about millions of followers. In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms. Social Media Marketing However, getting that saturation is a frustrating process. Obviously, it doesn't happen overnight. Based on my conversations with numerous rising stars in social media, there are a few things that should be...

😎Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine . Search Engine Marketing (SEM) 😎By utilizing SEM , it provides you with a great avenue for getting the word out quickly and effectively. If you have the budget, then marketing on search engines for competitive keywords might be the right fit for you. But be prepared to pony up. Keywords can range anywhere from a few cents to upwards of $50 and more. The quality score for any term is reflective of what you can expect to pay for bidding on that keyword. The lower the competition, the lower the quality score and the lower the price. 😎However, SEM doesn't just cover paying fo...

SEO should be a core tactic in any marketing strategy. While it might seem difficult to understand at first, as long as you find the right course, book or audio-book, and devote your time to learning, you'll be in good shape. Considering that there are over 200+ ranking factors in Google's current algorithms, learning, digesting and successfully implementing good SEO tactics is essential to the success of your website or blog. Search Engine Optimization (SEO) ⏩Pay attention to the often-overlooked on-page optimization elements such as your page speed , which can be determined by using tools like GTMetrix, Pingdom and Google's own Page Speed Insights. ⏩Leverage Google's new Accelerated Mobile Projects (AMP) specification to ensure that you appear relevantly on mobile searches using this new lightning-fast loading spec. ⏩Utilized Google's Webmaster Tools for suggestions on fine-tuning your site's structured data, rich cards, and other HTML improveme...

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the World Wide Web. And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times. However, with all of these so-called modern conveniences to life, where technology's ever-pervading presen...