Search Engine Optimization (SEO)

SEO should be a core tactic in any marketing strategy. While it might seem difficult to understand at first, as long as you find the right course, book or audio-book, and devote your time to learning, you'll be in good shape. Considering that there are over 200+ ranking factors in Google's current algorithms, learning, digesting and successfully implementing good SEO tactics is essential to the success of your website or blog.

Search Engine Optimization (SEO)

⏩Pay attention to the often-overlooked on-page optimization elements such as your page speed, which can be determined by using tools like GTMetrix, Pingdom and Google's own Page Speed Insights.

⏩Leverage Google's new Accelerated Mobile Projects (AMP) specification to ensure that you appear relevantly on mobile searches using this new lightning-fast loading spec.

⏩Utilized Google's Webmaster Tools for suggestions on fine-tuning your site's structured data, rich cards, and other HTML improvements such as discovering duplicate title and meta tags, and so on.

⏩Read Google's Webmaster Guidelines and ensure that your content and your overall SEO strategies are in harmony with what the search giant is looking for.

⏩Always build high quality, relevant content that's unique, insightful and engaging, paving the way for a higher likelihood of visitors sharing that content organically and naturally.

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