Social Media Marketing

One of the hottest forms of marketing anything online right now is through social media channels such as Facebook and Instagram, amongst others. Social media provides a near-direct avenue for reaching the masses, but it most certainly isn't a simple or easy thing to achieve saturation, especially when we're talking about millions of followers.

In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.

Social Media Marketing

However, getting that saturation is a frustrating process. Obviously, it doesn't happen overnight. Based on my conversations with numerous rising stars in social media, there are a few things that should be done when it comes to gaining attention through a variety of social media channels.

⤔⤔Find your voice: decide what your message is going to be and stick to it. Don't try to be everything to everyone. Make a decision and stay committed to it. Whether it's a topic, idea, niche, business or something else, do your best not to waver.

⤔⤔Be real and be yourself: people can see through those that try to put up a front on social media channels. Don't try to be something that you're not. Be real and be yourself. It will resonate with people.

⤔⤔Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.

⤔⤔Constantly engage with others: many of the social media superstars I've spoken to have said that, in the beginning, they followed the popular profiles and constantly commented, shared and engaged with others. Not just on their own profiles, but by directly commenting on photos and engaging in conversations on other feeds.

If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.

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